How It Levels Up Your Business And Where To Use It
Ever wonder how entrepreneurs and small business owners in your network look so put together on their website and social media?
They strategically apply branding photography and videography (whether they hire someone or do it themselves). By being able to showcase what you do and sell with high quality imagery, customers are more likely to trust that you're taking your business seriously and the quality of what you offer is high as well. Therefore, you're more likely to convert clients and get lurking customers to buy just by showing higher quality photos and videos than what you might be doing right now!
Thankfully you've come to the right place to learn all there is to know before looking for your next photographer/videographer and Below explains everything you need to know about branding photography and videography.
What Is Branding Photography And Videography?
Branding photography and videography are imagery tools to express your self and your business. The difference between the two vary on what your needs are and what you're trying to have us capture, but in a nutshell a photographer creates still images and a videographer creates video content.
This content can showcase your products, capture your service while working with a customer, doing your favorite activities, and beyond. The possibilities are damn near endless because each business and entrepreneur has something unique that they want to share in order to connect with their ideal customers.
To clarify the roles behind the camera, a photographer is someone who specializes in taking still photos and a videographer specializes in taking video content. Depending on the type of content you're looking for, check to see if 1) the person you're looking to hire provides either service 2) that person delivers what you're looking for (in other words, you like what they're showcasing in their portfolio).
Why Do I Need Branding Photography/Videography?
You need branding photography and videography if you:
need help capturing your personality and business to make yourself more personable
want to engage with more of your ideal customers
want to convert your ideal customers into paying ones
you aren't getting the photos and videos you want on your own (to be frank, you might not be good at it and that's ok!)
Where And How Can I Use It?
Thankfully, both video and photography content can be used in a wide variety of ways:
Social media posts (i.e. Facebook, Instagram, YouTube, Twitter, and Pinterest)
Your website with your products and aesthetic
Decorate your online and in person storefront of your products and aesthetic
Any paid advertising efforts (such as social media ads and website display ads)
Marketing materials for your next trade show (business cards, handouts, etc.)
In person or online course materials (instructional videos and presentations)
...and whatever else you could possibly think of that would help show off what you do and/or make!
Who Do I Look For To Take My Pictures/Videos?
Based on personal experience, most new clients I've worked with have said that they appreciate that I'm just a branding photographer or videographer. That's not to say I don't enjoy working in other areas, but my clients weren't confused as to 1) what I do, 2) who I served, and 3) they didn't have to hunt through my portfolio to find branding pictures that they could relate to. Because of that, they gained more trust upfront about my dedication to making sure I can give them the content and experience they're looking.
That said, find someone that's clearly working with entrepreneurs like you because they'll likely be able to better serve you than hiring someone who's primarily focused on newborn photography and might do branding on the side.
When Is The BEST Time To Get My Shoot?
Since this completely dependent on what you're looking to capture, here are a few key points in time where a branding shoot comes in handy!
launching or relaunching your business, product, or service
you've made a drastic change in your appearance (especially if you meet with customers face-to-face)
seasonally by your definition (i.e. weather changing for fashion, holidays, life events, etc.)
Another way that has worked for most of my returning clients is you want to work with someone who truly understands your brand on a regular basis. Maybe it's annual, quarterly, or once a month; by working with the same photographer/videographer, you know what you're getting and you trust that they'll deliver content that represents YOU! You're able to build a much stronger relationship and have the peace of mind that you've got someone in your network that you can count on shoot after shoot.
Are You Ready To Book Your Shoot?
Branding photography and videography doesn't have to be as complicated as it may seem. With the right person who's truly dedicated to you AND your business will make your experience so amazing that you'll want to have them be your dedicated photographer/videographer. How awesome does that sound?!